I've been hunting around the web (because everything must be on the web!) about the impact of the millennial generation on this year's presidential election. The boomlet peaked in 1990 - and I believe the arithmetic means over 4 million 18 year olds could potentially head to the polls this year? And that's not counting the millennials who were born before 1990, the 19, 20, and 21 year olds who are also first time voters.
I would suppose Barack Obama's campaign does. Doesn't he have super smart people working for him who think about this stuff? When the kids do elect to exercise the franchise, they tend to vote Democratic. A couple political scientists have written a book about it - check it out. And some brains at USA Today broke down the demographics in a recent article that has nothing to do with the coming of age of the current boomlet and their impact on this election.
It seems this is like a perfect storm for Barack Obama's campaign: the convergence of not only an unpopular president, but of the GOP; bad economy, scratch that, make it depressingly grim economy; and a swell of first time voters who can't remember a life without Internet access, a computer, and the dull memory of a Facebook-less existence. Combine that with the Internet-savvy Obama campaign, and all Barack needs to do is get a good interior designer for his new digs.