Friday, October 17, 2008

The Bottleneck: Curse of Public Broadcasting

Someday I'm going to make a movie riffing Pirates of the Caribbean, only it will feature Radical Public Broadcasting News Managers terrorizing the Tired Befuddled Ancients to get them to put more content on their website.

I've figured out the problem: it's the bottleneck. WOUB has tons of content being produced by students - they're just not being posted to the website. Instead, the Athens Midday instructor, Mary Rogus, has them posting to a blogger account. Go to athensmidday.blogspot.com to check it out.

Google has figured out what public broadcasters haven't, or at least WOUB: using web-based platforms like Blogger to support content. Now, Athens Midday is somewhat restricted in that the links to the videos are supported by WOUB's server, BUT it's still a huge advantage over having students tied to the old newsroom model and waiting for the editor to post material. Here they can post it, Mary edits it, and then gives it the green light, and voila! It's up!

When I talked to Mary recently, she was a bit perplexed about why I would want my material on WOUB's site. She said something about overcoming barriers, and she's right. And she's found a way to bypass the bottleneck by just getting a new bottle.

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