The iReport Factor

I've been giving some more thought to the iReport - you know, unfiltered, unfettered postings on CNN's website (or some kind of affiliate site - it doesn't really look like CNN's site.)

This changes the name of the game. If CNN pulls this off, they will have altered the labor formula for producing content. But is it news? 

There is probably some form of news lurking in there. But I'm wondering if iReport is now getting in the business of just producing CONTENT as opposed to NEWS CONTENT. Is that the new world of information? We don't distinguish between news and other forms of content? 

For some reason, this is twisting my brain around. I have figured out the significance of it though. By creating a space for unedited content production, CNN has attached its brand to citizen journalism. That means it can use its primary platform - television - to push people to this website, contribute more content, and generate more revenue potentially. 

Must think about this some more. I feel like my sense of the universe has fundamentally altered.