The Public Radio News Directors Guide is born.
I remember when PRNDI first started working on this, and the Local News Initiative. This is the first tangible fruit of the labor.
One thing I like about it is the acknowledgement that public radio is poorly equipped to produce for the web. We don't have pictures! Or video. We're sound artists, and we have to be brought kicking and screaming into the brave new world. Well, some of us.
The public media landscape ranges from stations doing a lot of experimentation (they tend to be stations with a lot of dough, though not always) and stations uncertain about making steps towards developing a digital roadmap that will generate revenue, bring in new listeners, and perhaps attract foundation funding.
The other notorious aspect of public radio is the decentralization. On one hand, this is great. Localism is at the heart of radio. But it makes change across the public broadcasting system incredibly inefficient, and uneven. Some stations have very savvy fundraising and diverse revenue streams, like Minnesota Public Radio, in a large market. They can afford change. But other stations, perhaps in more rural areas, and where there is more need for innovation and change, can't. So that's why I'm glad to see a place online where we can be inspired by each other.
It's nice to see a group of public radio heads come together to share best practices. All of us is stronger than one of us.