Manfred, head of Bild Digital, was showing off the Video Department today to a couple guys from BMW. (BMW is giving a presentation this evening.) He kept saying "Das ist die Zukunft" and the BMW suits kept nodding, and smiling, rocking out to whatever cheesy pop bed of music was playing under the graphics.
Some things are changing...but rich guys in suits will always stay the same.
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See, that's the problem with BILD and other highly commercial media organisations. It's not about information and opinion, it's about market penetration and branding. BILD and BMW - two brands in different markets.
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